Alien: Covenant

Did the trailers ruin the film by stripping it of suspense???

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OvomorphMember14 XPJun-25-2017 9:51 PM

It did for me unfortunately. I've seen it a few more times now, and it is growing on me now. The nuanced character development is more visible now. But the suspense was largely gone in the first showing. And being hooked at the first showing is critical. This is probably a big driver in the poor word of mouth reviews that the film received.

14 Responses to Did the trailers ruin the film by stripping it of suspense???


FacehuggerMember247 XPJun-26-2017 8:39 AM

I remember seeing Prometheus without having seen much of the trailers, because of that, the fact that an engineer was still alive was a complete surprise.

If I was on Scified back then, I wouldn't have enjoyed the movie at all.

If Awakening happens, I won't be discussing it here or viewing any trailers. In fact, I'll try to ignore any trailers for a movie I'm looking forward to.

The marketing for Covenant was probably never meant for us anyway.


DeaconMember10358 XPJun-26-2017 9:13 AM

I think they did... they gave away pretty much what was going to happen, especially if you saw every Trailer and TV Spot

R.I.P Sox  01/01/2006 - 11/10/2017

Lawrence of Arabia

ChestbursterMember936 XPJun-26-2017 10:13 AM

What BigDave said. The problem with trailers nowadays is they want to show the entire film and it definitely hurts the overall experience of the consumer.

"The trick, William Potter, is not minding that it hurts."


ChestbursterMember839 XPJun-26-2017 2:37 PM

Yeah, I won't exactly go on another rant about movie trailers nowadays, but A:C would have been much better without seeing all of the trailers. Maybe, really, any. 

That is how Hollywood does it nowadays though. They show EVERYTHING. My friend has a great philisophy: If you knw you are going to see the movie, don't watch any trailers. Since trailers are meant to entice people to see the movie, they will show a lot (too much at this point.) I couldn't help myself with A:C, unfortunatlely. PLUS the Run, Hide, Pray TV spots surprised me when I was watching The Walking Dead, so I just got too excited to turn away each time haha. 

I, for example, am only going to watch the next, "Last Jedi," trailer and then watch no more. I haven't read/watched any leaks in months, can't totally remember ones I knew of before. I think something such as that is the best apparoach for a movie you KNOW you want to see.  

Oddly enough, once A:C was, like, one or two months out I realized that the focus of the film would be on David. I mean, I intially hoped that Shaw, David, and Promethean elements would be the forefront, but still. With the marketing team literally showing almost EVERY f^%*ing scene with a creature in it, I figured that the importance would be with what we hadn't seen so far. The movie was still stretched too thin for that to matter, but yeah.  

Not a map, an invitation


OvomorphMember55 XPJun-26-2017 3:38 PM

Yeah, they showed far too much. The brutal backburster scene should've been kept as a surprise.


XenomorphMember1310 XPJun-26-2017 4:01 PM

I agree. Less is more.

They probably figured they had the alien fandom and needed to make sure to grab the non-alien crowd.

Would be cool to re-cut the trailer.


OvomorphMember39 XPJun-26-2017 11:51 PM

Trailers have been satan for several years now. There is no reason to watch anything past the first or hopefully teaser trailer of a movie. It is despicable how much they show now a days.

I was lucky enough to not see anything of Alien: Covenant trailers however after seeing it I did check the latest one out and it was astounding how much the movie was ruined! I would have been pissed and I have been pissed many times so I have learned my lesson. I have to shut my eyes and look down when I am in the theater and there are 6 full mini movies (trailers) before something I want to watch. 

I feel pissed for you since you had a wonderful experience robbed from you by trailers. 


FacehuggerMember129 XPJun-27-2017 4:44 AM

Even without the trailers, A:C showed the Alien too much. The original was a connoisseur of the psychological: claustrophobia and the "peak-a-boo" scares. The Alien was too much of an afterthought, shoehorned into the final act of the film...  


ChestbursterMember511 XPJun-27-2017 5:17 AM

I thought the trailers not only showed too much, but were a step down in quality. Compared to the beautifully assembled Alien and Prometheus trailers (which also showed too much) most of the AC trailers just seemed kind of tacky.


NeomorphMember1650 XPJun-27-2017 7:36 AM

Honestly the trailers were like mistakes by showing too much or showing things that were not in the movie. They should be examples of how to not do a trailer, I imagine a movie class where they teach future people that will work in the movie industry and they talk about trailers.

 - OK students, today we shall talk about trailers. You can do good trailers and bad ones. One case that I shall talk about today are the trailers to Alien Covenant. (Bla bla bla.)


Actually I can imagine something like that taking place at some class at some university somewhere.


If it feels like you have seen the most important parts after watching them then why watch the movie at all? My reaction was to go and see it because I wanted to know more about what would happen but I understand if many people felt like they have watched the most important things after they saw the trailers. Fox really screwed them up, who ever was responsible for that.


Tell me if I am mistaken but maybe Fox thought that Alien is such a franchise that gives them money so people would watch the movie anyways so the trailers were not that important. In doing this they made trailers that were underwhelming so that kept people away from the movie theaters. Of course I can be totally mistaken about this but maybe this is true when it comes to some people at least.


DeaconMember10358 XPJun-27-2017 8:08 AM

The Trailers and Marketing was to show everyone this...


When the Parts not covered in the Trailers are about DAVID and his Arch/Agenda and Legacy and setting up the TWIST that is about DAVID... Engineers and Shaw was loosely covered in as less of a way they could without completely ignoring them...

I think this really Bugged Aliens fans (no pun intended) as the whole movie to what they was expecting was shown near enough in the Trailers, and the only things that was not was a bit of the Prometheus stuff but mainly DAVID.

I think RS and maybe FOX are now putting DAVID at the forefront of the Prequels... where he is a Key Element to eventually drive the Narrative towards getting to the Space Jockey and Derelict

I think this is why they had Chosen to have DAVID be the Xenomorph Creator

The Prequels was set up thus to follow Davids Arc about how Creation can overthrow Creator (but these themes are loosely covered between Humans/Engineers too) but ultimately its about showing Davids Arc and Agenda that leads him to Create the Ultimate Threat to Humanity.

Which is where we take over in Alien and the Franchise to show us that Ripley is the Savior against the Ultimate Threat to Humanity.   With the Xenomorph just now relegated to being a Narrative/Plot Device of both those Characters Stories.

R.I.P Sox  01/01/2006 - 11/10/2017


DeaconMember10358 XPJun-27-2017 8:13 AM

The Problem arises now...

As some Fans will see the Xenomorph as being the most important thing and needs to be covered more, but how do they do this without Overcooking the Beast... some fans may expect a Ripley Connection to be drawn in....  And then some fans may want to know more about the Engineers and less about David, the Xeno and Ripley.

So FOX/RS have a hard task to go and please every single fan.

I worry with how AC has performed and gone down... that FOX will buckle and force RS to introduce Ripley into the Franchise again and be about Xenomorphs and Ripley.

But Hello..... Miss Weaver is Too Old now... unless they want to throw a massive $$$$ Budget and De-aging her...  they need to make the next movie about David and Xenomorph but bring Engineers back and maybe throw out a Ripley Dog Bone as far as her being a part of the next movie as a Child.

Then move onto giving Alien/Aliens fans a Sequel to Aliens maybe where we have a older Ripley passing on the Torch to Newt.

R.I.P Sox  01/01/2006 - 11/10/2017


NeomorphMember1650 XPJun-27-2017 9:00 AM

Big Dave: Yeah that was kind of disappointing. Even though David is an interesting character it was too much about a mad android with a creator complex. It is a fairly good movie which I could watch a bit now and then but I was a bit disappointed with the route they went. They were smart enough to leave out Shaw (mostly) but they could have showed more of the Engineers as being aggressive gardeners in space creating and destroying life and letting them have a closer tie to the Xenos. Engineers can be interesting if they are done right.


I agree that it was disappointing that what we were not shown in the trailer was the David connection. If they will focus on David then they need good human characters that are better than both those in Prometheus and those in Alien Covenant but AC was a step in the right direction character wise so I hope that they will be better in the next Alien movie. What would be disappointing is that in the end the Alien franchise is about androids, that would be underwhelming.


The Xeno should be important but as you say how do we do this without over-cook it? I think that they should keep it in the shadows (Alien being the best example of it) and focus on sympathetic characters that we can identify us with to an extent at least.


Ripley is over-done, keep her out of this.


ChestbursterMember725 XPJul-01-2017 3:48 PM

I didn't see any of the trailers until after watching the film for the first time and I'm kind of glad because the trailers really did reveal a lot.

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Alien: Covenant is a sequel to 2012's Prometheus as well as a prequel to 1979's ALIEN. Alien fans looking to know more about Alien: Covenant should check back often. is an information resource for film enthusiasts looking to learn more about the upcoming blockbuster Alien: Covenant. Providing the latest official and accurate information on Alien: Covenant, this website contains links to every set video, viral video, commercial, trailer, poster, movie still and screenshot available. This site is an extension of the Alien & Predator Fandom on Scified - a central hub for fans of Alien and Prometheus looking to stay up-to-date on the latest news. Images used are property of their respective owners. Alien: Covenant, Prometheus and its associated names, logos and images are property of 20th Century Fox and are in no way owned by Scified and its related entities. This is a fan-created website for the purpose of informing and exciting fans for Alien: Covenant's release. If you have any questions about this site, its content or the Scified Network in general, feel free to contact Scified directly.

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