Alien: Covenant

Clarity from deep fog in prometheus marketing

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alteredstate.

OvomorphMember0 XPApr-19-2012 9:38 AMMy feeling about the marketing mistakes of this films potential was right away from the onset of its announcement . The first time i heard about this was almost three years ago when it was announced that ridley was making an alien prequel that started as rumour, and hearsay,.. Then it was confirmed he was making an alien prequel and that sparked an interest in me not felt for many years . Then i began searching day in, day out, for later developments it then became apparent that ridley wanted to make a movie that had a stand alone quality to it that could be referenced to alien, but introduce us to a whole new aspect to this universe. Then it was reported that the film was not an alien prequel but a sc fi epic that had the dna of the original alien universe but really had nothing to do with alien. I remember reading this and thinking jesus what's going on here i wish they would make their mind up. Then came the news of the tie in with the space jockeys, and how they came to be and the whole Gods, and engineers, element this got me really up for this film but still i was confused at the marketing and talk of what this was going to be. You see if this film and its makers had been up front from the onset and were a little clearer in their intent of what they were going to do but still managed to keep the details under wraps, i feel sc fi fans, and expectations, would not have been so disjointed, and we would of known how to prepare and prime, ourselves for what we could expect from this film. As it stands they have sent out so many mixed messages out there, and they have Convoluted our expectations to a point that its annoying, and frustrating, especially with regards to the rating, and epic length, etc. The story itself not so much because no one wants to give the whole details away of a great film, but i think they could of handled the clarity, and marketing, for this film better from the get go. Having said that there are lots to say they did get right the cast, and crew, and the viral marketing has been great, and it has worked brilliantly in the interest this film has achieved in generating . I just feel there are aspects of the film's marketing that have been confusing and frustrating, especially when you have drawn in the alien, franchise fans to this and their preconceived notions of the universe they are passionate about. Is their anyone else who feels this could of been handled much better and how they could of explained their intentions with much better clarity. thanks altered.
37 Responses to Clarity from deep fog in prometheus marketing

Gem]n[

OvomorphMember0 XPApr-19-2012 9:46 AMI think a lot of confusion must be blamed on the different scripts they were setting out and going through during the early periods ... UNTIL they decided on the best one ... was there not 1-2 different scripts, before Lindeloff's final script? ... because there were 2-3 different stories ...

alteredstate.

OvomorphMember0 XPApr-19-2012 9:54 AMYeah it stands to reason that didn't help gem]n[. But i figure that they must of nailed that down by the time they got to starting principal photography and there was still confusion after that.

TheNextLV426

OvomorphMember0 XPApr-19-2012 10:21 AM@alteredstate What you have to bear in mind is that concepts evolve over time so you can get mixed messages. The alternative is for RS to give no press interviews or snippets of info at all which for us fans isn't idea either.

alteredstate.

OvomorphMember0 XPApr-19-2012 10:24 AMyeah that's true but still there are some strong debates around the net and this site about what is/isn't going on with the film but on the whole i think your right the next.

Gavin

TrilobiteMember9516 XPApr-19-2012 10:33 AMAlso bear in mind the key word here, "Marketing". Think about it... - Rumors appear saying Ridley Scott is working on an Alien prequel. Reaction = nerdgasm (love that word), and constant poking for news. - Rumor changes that Ridley is instead doing something original. Reaction = oh well, poking for news lessens. - Ridley starts filming with relative freedom before rumors again circulate of Aliens/SJ's. Reaction = Nerds ears are pricked. - Ridley makes many comments, avoiding the subject of a prequel. Reaction = Nerds get suspicious, start poking for news again. - Trailers and Viral marketing begin concreting links to Alien. Reaction = Nerdgasm 2 ... In other words, it was all part of the plan - we the fans are as much responsible for the marketing of this film as the PR guys making the trailers and setting up the official websites.

whiskuz

OvomorphMember0 XPApr-19-2012 10:36 AMRidley did not know himself that the story was going to morph into a movie with a little bit of Alien DNA when they started writing. So there is no way they could have communicated that too fans in the beginning. Also, how many alien movies do you guys want, really? Don't get me wrong, I love them, but I'm ready for something new. What could a real alien prequel heavy with the xeno give us that we haven't already gotten? I'm ready for the sci-fi/horror film that will define next next 30 years.

alteredstate.

OvomorphMember0 XPApr-19-2012 10:37 AMare you suggesting i'm a nerd how dare you and your not lol. I'm kidding by the way ...hey ridley and scfi are a match made in heaven show me a scfi fan that didn't get curious.

Otto

OvomorphMember0 XPApr-19-2012 10:38 AMwell said, Snorkel... "It is all proceeding perfectly according to plan"...

Membrane

FacehuggerMember159 XPApr-19-2012 10:39 AMAnd something else to consider. There is marketing directed at the avid fan and marketing directed at the general public (basically just the trailers/TV spots, posters at theaters). The only ones who will be "concerned with clarity" with regards to the marketing are the avid fans and I think, no matter what, the avid fan will go see this in the theater. If something upsets them so much that they won't go see it in theaters, I would argue they weren't avid fans or just extremely nitpicky and might not enjoy much in life in general.

whiskuz

OvomorphMember0 XPApr-19-2012 10:46 AMI think the xeno is fantastic and one of a kind, but I think there are creatures that are just as creative and scarier rolling around in peoples heads just waiting to get out. The more we relive the past, the less likely it is we'll ever see them. Let go of the facehugger of yesterday...embrace the skeletal monstrosity of tomorrow. That's what my Nanna use to say.

Brett

OvomorphMember1 XPApr-19-2012 10:48 AMRight.

The Doctor

OvomorphMember0 XPApr-19-2012 10:49 AMI dont think it's confusing at all. And seems to be a mute point. Why are people still going on about this? The marketing has worked very well, otherwise we wouldn't have all been on here discussing this. It's not a prequel. Just as much as Captain America is not a prequel of Iron Man. They just inhabit the same universe. As far as I've been aware, it was always rumoured it was going to be about the space jockeys. What you have described is it changing from rumoured concept to a real movie. Of course the details are going to change. The studio wants as many bums on seats as possible, so by being vague and saying this isnt a prequel does this, for those who have never seen Alien, it's a stand alone. For those that have, well it enriches the Alien Universe.

jujutsuka

OvomorphMember0 XPApr-19-2012 10:53 AM@Membrane, Indeed. And remember, everyone, marketing has drastically changed in recent years with social media, viral campaigns, and blogs. It's pretty easy to sustain interest by releasing little breadcrumbs--even when those breadcrumbs seem to conflict--when those crumbs are reposted by thousands of people in thousands of places. You get your fans to do some of the heavy lifting. You get eyeballs on your marketing even from people who probably wouldn't normally see the ads in the places (years ago) you would have traditionally marketed a film like Prometheus.
Fall down seven times, get up eight.

Jason8

OvomorphMember0 XPApr-19-2012 10:53 AMWhat would you bet that they are reading this forum to get ideas on how to tweek the script?

alteredstate.

OvomorphMember0 XPApr-19-2012 11:06 AMIts true that the way films are marketed are very different from previous years and how we respond to that has changed dramatically as well . The things it has done though are evident that the concerns and expectations are very strong and complex in film fans views, even the heads of studios have remarked at how cynical and opinionated the campaigns have become in recent years in fans. I just find it interesting and debatable as anything else.

allinamberclad

OvomorphMember0 XPApr-19-2012 11:12 AMBut...here you are: on a [i]Prometheus dedicated forum,[/i] detailing your [i]three-year[/i] journey in trying to understand the story of a Film [i]that wasn't even made[/i] when you started? And now, because you are so frustrated that you are still no nearer to don't knowing the Story - you're calling the Marketing a "mistake"? LOL. Are you, presently, less, or more likely to see this film on its release?

alteredstate.

OvomorphMember0 XPApr-19-2012 11:39 AMNo dont get me wrong here i feel some things were unclear maybe that is part of the marketing ploy from the start. there were things i wanted clarifying.. its true but i most definitely am going to see this film on its release the marketing for the most part is terrific i agree but look through the threads man there are things that a lot of people want reassuring about that's all i'm saying. Could it have been better or is it just hunky dory? that's the point of the thread from my point of view. Hey im as excited about this as any self respecting nerd. What about you allinamberclad what bought you here when did you first hear about this, have you not had any moments of concern over the content, the plot, or anything else related for that matter that's what's the forums for or are you just here for the view.

allinamberclad

OvomorphMember0 XPApr-19-2012 12:11 PM@alteredstate. But, "Could it have been better", is a question I'm not sure has any real meaning? The answer is, obviously, "yes" - as [i]any[/i] Marketing could have been "better". The pertinent question is, "By what degree has our Marketing achieved it's objectives?" As we don't know what those objectives were, it's impossible for us to judge. I came here because I was very curious about some of the larger themes I understood were to be explored in the Story. I had hoped to have some of those very troubling questions answered by the nature of the discussion here, but it became obvious, very quickly, that, for the most part, this isn't that kind of place. I'm satisfied with trying to guess how they will decide to answer issue of Plot, from a rational perspective, by discussion around various issues and story elements on the board - and anything that approaches, "concern", which I do not, generally, tend toward - I have expressed by that token. I hope that answers.

alteredstate.

OvomorphMember0 XPApr-19-2012 12:28 PMThat my friend sounds like a good cue for you to post your troubling questions as a thread maybe some of the more enlightened folk here could give you the answer you require you never know.

allinamberclad

OvomorphMember0 XPApr-19-2012 12:37 PM@alteredstate. Yes. Perhaps it does. I'm glad you have that faith...I may, yet, put it to the test - as you, so very wisely, say: we can never know.

Spartacus

OvomorphMember0 XPApr-19-2012 12:53 PMI have a Mktg degree studied Mktg in Cegep and University and practice it myself in my day to day life. What is most amazing to me about all of this is that This Film could have been made without anyone saying anything at all to anybody, with the entire matter being a secret. Then one day Ridley could have announced it was done and being opened in theaters world wide within 24 hours {having prepared it all in advance} and IMO every living Human Being On This Planet would have tried to see it anyways without any Mktg. what so ever save his simple announcement...and even if it had been rated 18 years+ not R...X...18 Years +...every living human being would have tried to get in. The Fox Target Market, every one of them, all 3 Zillion 12 to 19 Year Old Young Men, would have put Hockey Pucks In their Cowboy Boots to Look Bigger at the ticket stand like I did when I was 13 and Jaws came out and was rated 14+ Only, in Montreal. The MKTG. for this film is wonderful...I have loved every single minute of it, but make no mistake...every single g*d d****d Bit of it was and continues to be, completely unnecessary...Reminds me of a very simple and now, suprisingly, a very famous Film Quote...[b]"If You Build It They Will Come"[/b]

db

OvomorphMember0 XPApr-19-2012 12:57 PMI produce and co-own a little GREEN kid's show on PBS so maybe I can add something to this marketing discussion. Last year our prod. co. was invited to a major advertising firm in Dallas, TX. Little did we know but they were in the process of (sort-of) grooming us to see if maybe we'd be the next "Barney" and worth their while. During this trip, we witnessed how they were majorly into marketing a number of other TV shows and films. Their biggest client was "Cowboys & Aliens" and they were pulling out all the stops for it. Here's what impressed me... they had a 3 floor very hipster-looking open and creative space (think Apple, only everything wasn't white). But 2 of their largest departments were: 1. creating viral marketing, and 2. monitoring and responding to social media. It literally blew my mind. They had massive amounts of 20-somethings working those rooms... and try as they might, we all know how "Cowboys & Aliens" panned out. (Probably used the wrong ALIENS!) I heard something great from the CEO though, he said: "We've busted our ass on marketing this film. It's been 10 years in the making. It opens on Fri. and by Sun., we'll all know whether or not we still have a job. It all boils down to those 3 days."

MarcoBot1234

OvomorphMember0 XPApr-19-2012 1:00 PMI think the marketing has been exceptional! Ive never seen a film marketed this way before. TED talks, David Viral videos providing backstory prior to entering the movie. IMO has created alot of curiosity and anticipation towards this movie! As for the rating issue and time length of the film im sure Ridley Scott and his team are stressing over these issues, trying to get the best out of the film without displeasing its producers My only real complaint would be that the international trailer might have shown too much. However as an Alien fan i might be nitpicking just a bit.

Spartacus

OvomorphMember0 XPApr-19-2012 1:06 PM[b]LMFAO...and thanks for lending some credibility to what I was saying, fantastic story, so glad you shared that db.[/b] [img]http://img.photobucket.com/albums/v234/LT.HIGHTIMES/leftthumb.jpg[/img]

alteredstate.

OvomorphMember0 XPApr-19-2012 1:08 PMWell it maybe a lame thing to bring up as a subject and maybe i never worded my point well enough but thanks for all responses and opinions expressed . i guess its getting to the stage now we all just want to see the final film and hope for it to be amazing. Yeah thanks DB that was a great insight into what hinges on a films success.

Spartacus

OvomorphMember0 XPApr-19-2012 1:12 PM@ALTEREDSTATE.[b]DITTO[/b] JESSIE[b]DITTO[/b] we all just wanna see this thing you're absolutely right and THAT PLUS YOUR POST were and was filled with great insights as well. Thanks for the thread.

db

OvomorphMember0 XPApr-19-2012 1:17 PM@ Sparty: Love the pic! Nice to hear you were in marketing... can you imagine those guys sweating bullets opening weekend? @altered: I think this was a great thread. You had some very valid points. I just don't think with all the hands in the advertising pot stirring the buzz for this film, that any of us will ever be completely satisfied with the way it was persented. RS included.

Spartacus

OvomorphMember0 XPApr-19-2012 1:20 PMIf nothing else the storys we all keep posting are SO FRIKKING ORIGINAL THAT Google and all of it's offices staffs around the world must be so HARD UP for Ridley now that when this thing finally does bust loose the World Will never have Seen Anything Like It !!! The aftershock from this film is going to be groundbreaking and resonate all over the world and especially ONLINE!

db

OvomorphMember0 XPApr-19-2012 1:20 PMHey, one more thing... Don't think for a nano-second that FOX and the Scott Bros aren't monitoring what's going on here. I guarantee they are. And I guarantee this site matters more to them than most our members will ever know.

Spartacus

OvomorphMember0 XPApr-19-2012 1:22 PMThey better be, I AM THEIR BEST WEAPON !!! THEY JUST DON'T KNOW IT !
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Alien: Covenant is a sequel to 2012's Prometheus as well as a prequel to 1979's ALIEN. Alien fans looking to know more about Alien: Covenant should check back often. Alien-Covenant.com is an information resource for film enthusiasts looking to learn more about the upcoming blockbuster Alien: Covenant. Providing the latest official and accurate information on Alien: Covenant, this website contains links to every set video, viral video, commercial, trailer, poster, movie still and screenshot available. This site is an extension of the Alien & Predator Fandom on Scified - a central hub for fans of Alien and Prometheus looking to stay up-to-date on the latest news. Images used are property of their respective owners. Alien: Covenant, Prometheus and its associated names, logos and images are property of 20th Century Fox and are in no way owned by Scified and its related entities. This is a fan-created website for the purpose of informing and exciting fans for Alien: Covenant's release. If you have any questions about this site, its content or the Scified Network in general, feel free to contact Scified directly.

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