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Should Alien Covenant have been released in theaters in August?

Should Alien Covenant have been released in theaters in August?

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joylitt

Aug-29-2017 11:40 PM

Last weekend was a terrible for the box office. There were no new wide movie releases in the US and this weekend doesn't look any better, making the prediction of the number one movie in America a very difficult task. It wouldn't be strange that a foreign language film will be #1. All this is going to help "It" break all the records when it is finally released on September 8. It makes me wonder... was a smart choice to move the original release of "Alien Covenant" from the original theatrical release date in August to May? Not only the movie could have benefited from some extra tweaking in the editing room, but also it could have capitalized the huge void in the movie market During late August. Do you believe as I do, that Covenant could have hit at least 100 million in the US if released in August?

9 Responses to Should Alien Covenant have been released in theaters in August?

dk

Aug-29-2017 11:58 PM

EDIT

Do you mean the DVD? I am ok with it.

I also think that additional tinkering might have made some things worse. I am from the train of thought that more tinkering could just add more fluff.

I would only accept a later date with a proper director cut.

joylitt

Aug-30-2017 12:11 AM

dk No, I mean released in the movie theaters. The movie released was moved from October 6 to August 4 and finally to May 19.

dk

Aug-30-2017 12:30 AM

OK. August or October 2017 for a theatrical release would have been better. On the other hand, I am unsure if the allotted budget would have allowed more "improving". There is also the short attention spans of many to consider.

cuponator3000

Aug-30-2017 8:07 AM

Maybe an October (asdk said) release would have given it a chance to do a bit better. I mean, with bladerunner 2049 releasing around then and all the other high-profile releases of the season doing their thing, the movie-going interest might have been higher. Plus, the specfic Ridley Scott connection between Bladerunner and Covenant would have surely driven up some interest. Then again, all of that could have led to little interes tin A:C too, so who knows. 

I don't think thatAugust would have been a good idea though. I think it was the worst August box-office wise in, like, 16 years (according to Grace from Beyond the Trailer on Youtube)! I think A:C would have suffered even more in August.

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Davefried81

Aug-30-2017 8:37 AM

Woah Blade Runner is literally around the corner-

joylitt

Aug-30-2017 8:39 AM

cuponator3000 August is so bad simply because there are no new movies out. Distributors are playing with fire because people are going to start making different plans rather than going to the movie theater.

Kethol

Aug-30-2017 9:54 AM

It would have done a little better had it not been released next to two other major releases, but I don't think it would have mattered much. Theatrical sales have been down all year across the board. More and more people watch this stuff at home now and don't go to the theaters anymore. VOD and broadcast rights are where the money is really made anyway.

My home theater setup is directly responsible for my drop in going out to an actual theater to see a movie, but I make an exception for an Alien or Star Wars movie.

VivisectedEngineer

Aug-30-2017 10:06 AM

Well, I'm glad it was released in May because that allowed me to get a bunch of Covenant stuff for my birthday.

...It would have been pretty cool to release it in October though. Because, it'd be a pretty fun thing to see around Halloween.

cuponator3000

Aug-30-2017 4:05 PM

joylitt Agreed pretty much. Although the few really notable movies such as Hitman's Bodygaurd, Logan Lucky, and Annabelle all should have done a little bit better. I mean, Annabelle did pretty good, but you know. I thought Reynolds and Jackson would bring the masses out forHitman's Bodygaurd, but nah. I only thought the movie was kind of good though.

It all does come down to the decrease in movie attendance. I stopped going mostly in the end of 2016 (I was dating someone who worked at a Regal theater, so free tickets stopped when we broke up lol), but in January, February, and then May through now, I have gone almost every week (sometimes multiple times a week.) I am of a dying breed! I do get discounted tickets (like, 5 or 6 a month from a company/website called Complete Savings) and some free from a friend, so my costs aren't as high as normal.

I wonder when the approach will change?! I mean, will it be within the next 3 years that movies begin to stream while in theaters? Maybe it will just mean that there will be more home releases? And damn, we are bound to see a lot of new, changing streaming services introduced. We'll see how many we have to bounce around to before a few start to get it right. No matter what, theaters are going to begin closing. There will be plenty enough, but it's crazy that this shift is actually happening! 

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