To put it in perspective, at the same point of its release Prometheus was at $89 million. Covenant‘s domestic run could end at $70 million. Based on a typical Hollywood release, Covenant will need to make $400 million worldwide to break even. As of this writing, it’s at $160 million. No matter what’s being reported, this is brutal.
After an estimated 80% drop on Friday, we now have full estimates for the entire holiday weekend (including Monday).
Ridley Scott‘s Prometheus, which has the “DNA of Alien,” did okay at the box office, although it’s quite possible it even lost some before its home video release. With a production budget of $130 million and an assumed marketing spend of at least $100 million, the $400 million worldwide GROSS put it a bit under the profit territory.
Read more at the link above.....
Wow! It's actually doing a lot better than I expected. Very good news.
Budget of 111 million, should make around 400 million then DVD/bluray sales...4 to 1 ratio is really good.
I don't think it will make less than 100 million at the end of the domestic run. That would be totally embarrassing. Any Blumhouse release make more than that.
Covenant is at 60 million now....It'll be over 70 million by next Monday. It'll end it's run at around $85 to 90 million. With it's lower budget of 97 million it'll probably need around $250 million to break even. These are all rough estimates of course and only the Studio knows the exact number. Remember Prometheus made $403 million, with a budget of $130 million. Tack on VOD and Blu-ray sales and it made a profit. Covenant needs much less to come out ahead.
Some added perspective regarding a general lull for several films this weekend here
@Queen - This is the major takeaway from the article that you provided......
"These movies aren’t the only major releases underwhelming everyone this summer, though. Alien: Covenant had a weak start before audiences realized it was a difficult and weird movie more interested in artificial intelligence than xenomorph-related carnage. It dropped a devastating 70% this weekend and will not cross $100 million at the domestic box office."
But Pirates have already exceeded its budget, currently sitting at 285 million on a 230 million budget. International is going to help this movie make a profit unlike Covenant.
I would agree that Pirates is getting worn out but as you can see with Star Wars and The Fast and the Furious and Bond; they have tons of sequels and they are still racking up profits due to quality of action and story.
But look at the bright side. Blade Runner was a flop, with a loss at about 25 million and a sequel is being made 35 years later.
Perhaps, the next Alien sequel will come out in 2040. lol
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