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Is the franchise in trouble?

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LaszloPanaflex

May-27-2017 10:30 AM

Forbes reported a huge 80% Friday-to-Friday drop at the box office for Alien: Covenant, and are predicting an overall $80 million in domestic box office earnings.  Some are forecasting an overall global total of roughly $250 million.  Factoring in marketing of the film, this will yield a very modest profit for Fox.  In addition, this will come in way below the $400 million that Prometheus made during it's theatrical run world wide.

Ridley Scott has been rather outspoken about continuing the saga though more sequels.  However, I believe the numbers will have Fox change course in how they move forward with the franchise.

What do you think will happen?  Will Fox put the xenomorph on ice for a while?  Will they hire a director they feel will take the franchise in a bold and fresh new direction?  Perhaps Fox may end up resurrecting Blomkamps Alien sequel, afterall...

10 Responses to Is the franchise in trouble?

Starlogger

May-27-2017 11:57 AM

Umm...no. This movie has done very well, and it hasn't even been fully released yet.

djamelameziane

May-27-2017 1:07 PM

http://www.boxofficemojo.com/showdowns/chart/?id=covprom.htm

Hard to tell but feeling not great... the budget for a start dropped $33 million from Prometheus.. 

 "It's almost as if they are making it up as they go along" :D

dk

May-27-2017 1:18 PM

djamelameziane Interesting link. It seems a little early to call. A couple things- I didn't see a total time period and whether that included DVD sales? Also, There seemed to be more hype in 2012 in general since it was RS returning to the series. I have a feeling it will do well enough for FOX to greenlight another movie. Apparently it is written and who knows- maybe they filmed a few things on AC set since everything was already set up.

Lone

May-27-2017 1:19 PM

With A L I E N, PROMETHEUS and now COVENANT, Ridley has made FOX a massive profit over the years, all things considered.

With the DVD/Blu-ray and associated merchandise still to come, I should think they will be happy enough to let him continue.

THE LONE GUNWOMAN

"Let The Cosmic Incubation Begin" ~ H.R. Giger

Starlogger

May-27-2017 1:19 PM

@dk it has ALREADY done what Fox wanted. So everything now is gravy. 

Remember, it's all about merchandise now. Box office doesn't mean much, anymore, for better or for worse.

And @Lone you must be online with me right now, for we posted at the same time, but apparently we agree!

joylitt

May-27-2017 1:26 PM

It is ironic they wanted to associate with slasher movies, because that is exactly the box office performance the movie is having. Just like a slasher with bad word of mouth.

dk

May-27-2017 1:29 PM

Starlogger Yes, I figure they will do well with the blu ray audience like me who will pre order and buy it again if a director's cut is made. I was just wondering if the link accounted for merch or was straight box office.

Starlogger

May-27-2017 1:40 PM

@dk gotcha. I don't know the answer to your question, but that would be of interest.

Lone

May-27-2017 1:47 PM

Hahah Starlogger check us, we posted at the exact same time 1.19pm!

THE LONE GUNWOMAN

"Let The Cosmic Incubation Begin" ~ H.R. Giger

Facehuggers

May-27-2017 2:19 PM

Alien: Covenant is SUBLIME! It'd be a shame if it doesn't profit well... I absolutely loved it!

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