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The Rover Is An AUDI! 3rd Viral Marketing Inworld Vid/Ad

The Rover Is An AUDI! 3rd Viral Marketing Inworld Vid/Ad

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May-01-2017 2:25 PM

I drive an AUDI, so it's nice to see one non-evil corporation survives into the future time of Covenant (sorry, Oven Can't....)

Bit different to my AUDI......

It's a nice little video they made there, the same crew as Meet Walter and The Last Supper.

Here's the spiel...


Twentieth Century Fox and 3AM partnered with Audi on this short tied into Ridley Scott’s highly anticipated feature Alien: Covenant.  Directed by Matthew Thorne via agency/production house 3AM, the ominous branded film stars the Audi lunar Quattro, an actual Moonrover. The Rover patrols Covenant’s Terraforming Bay where it detects an unidentified life form and goes to investigate what lurks in the dark.  

The short celebrates the Rover making its sci-fi feature debut in Alien: Covenant, representing unchartered territory for the brand in the genre and for the first-time, casting a spotlight on an Audi space exploration vehicle vs. an earth dwelling car. The Rover was developed by Audi in cooperation with German start-up Part Time-Scientists, and will soon embark on an actual mission to space. Covenant’s original in-world short was shot during the film’s principal photography in Australia on one of the film’s biggest sets.

Alien: Covenant x Audi lunar Quattro is the third in-world branded short created by Scott and 3AM for Fox. The first, “Last Supper,” was the official Covenant prologue film depicting the entire crew—all 15 cast members—gathering for a final meal before entering cryosleep. It amassed over 14 million views in its first five days and trended at No. 1 on both YouTube and Reddit Movies.  Next up was “Meet Walter” featuring Michael Fassbender, which garnered rave reviews for its intriguing and chilling in-world backstory of Covenant’s A.I., Walter, and brand partnership with AMD."

I don't quite know if I believe this or not but apparently the AUDI Quattro Lunar Rover is a real thing due to be launched to the moon soon!


Does anyone have any questions?

4 Responses to The Rover Is An AUDI! 3rd Viral Marketing Inworld Vid/Ad


May-01-2017 3:04 PM

Is Audi becoming the real world Weyland-Yutani?

Just kidding. XD

It is surprising that it has not been in german media as far as I know, though.

Eine Theorie die nicht auf Etwas solidem basiert ist für gewöhnlich nur Geschwätz.


May-01-2017 3:21 PM

Nice to see the movie use real world Technology (in the rover) not Walter lol

I think its pretty cool to see something tested that actually could be used in future to put in the surface of Mars... or the Moon (if they ever go back LOL )

R.I.P Sox  01/01/2006 - 11/10/2017


May-01-2017 3:30 PM

Just checked. The rover seems to be real. Planned launch to the moon at the end of this year.

Eine Theorie die nicht auf Etwas solidem basiert ist für gewöhnlich nur Geschwätz.


May-01-2017 5:10 PM

@BigDave, with private corporations opening up in the space travel arena, apparently i saw a news article not long ago that the first trip to the moon with paying customers kicks off next year if the tests are successful, i didn't catch the companies name, but the trip is lunar orbital only no landing but that will no doubt follow, its amazing and exciting stuff for the next generation coming through.

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