Did you pre-order your own Walter model yet? You best hurry, because soon Weyland-Yutani will be unveiling Walter 2.0! Today we have an exciting look behind the scenes of the Meet Walter Alien: Covenant viral video, along with some concept artwork, interviews from the team behind the campaign and of course, news of a second phase within the Walter marketing campaign!
First up, TheDrum.com published a fantastic article outlining the "making of" breakdown for the Meet Walter viral video, explaining the process by which the concept initially came about and how that concept turned into a complete viral campaign.
Directed by Luke Scott, the Meet Walter video was a collaborative effort between the creative team at 3AM, AMD and 20th Century Fox. Together with the stellar performance by Michael Fassbender, they managed to bring Walter to life, or should I say, "online".
The Meet Walter film and marketing push is a platform to create conversations about whether the technology could exist and how mankind will deal with the potential of an android being a personal assistant.
“From the movie-going perspective, conversations are always a big goal of ours, but also getting people to emotionally connect to these characters before you go into the theater and see the film. Introducing this character in a very unexpected, non-traditional way and having people hopefully connect and go, ‘Wow, that was really, cool’,” says Chris Eyerman (Creative Director at 3AM)
The piece concludes by teasing a phase 2 in the Meet Walter campaign and makes reference to a Walter 2.0:
The crew promises that there will be a Walter 2.0, a second phase of the campaign for those who signed up through email, leading up to the launch of the movie on May 19. A teaser of Alien: Covenant was shown to crowds in a screening of the first Alien at SXSW.
If you haven't already signed up for updates from the Meet Walter campaign, make sure you visit MeetWalter.com and sign up! Walter 2.0 will be unveiling soon.
In addition to the behind the scenes look at Meet Walter, check out some of the remarkable concept artwork that was created for this campaign by artist Maciej Kuciara:
Finally, here are a few more behind the scenes photos from the Meet Walter shoot, courtesy of Chris Eyerman:
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